Blog
Practical guides to technical SEO and Core Web Vitals: what actually moves your scores, what Googlebot does with your markup, and how to fix the issues we check for in every audit.
The 52-point checklist our auditors run on every site, grouped by crawlability, indexation, rendering, performance, structured data and mobile, with the tools and the fix for each item.
By OctaneAudit Team
How Googlebot crawls and renders JavaScript, where client-side rendering and hydration go wrong for search, and how to test what Google actually sees.
By OctaneAudit Team
A practical canonical tags guide: what rel=canonical does, how Google chooses a canonical, and the right setup for eight situations you will meet on real sites.
By OctaneAudit Team
Hreflang fails silently. These are the ten hreflang mistakes that most often break international targeting, with the fix and a code sample for each.
By OctaneAudit Team
Most sites never need to think about crawl budget. If yours does, here is how to measure it with Crawl Stats and server logs, find the waste, and fix it.
By OctaneAudit Team
Facets, sort orders, variants and category paths can turn one product into dozens of URLs. Here is how to find e-commerce duplicates and fix each type properly.
By OctaneAudit Team
How to write LocalBusiness structured data that validates, matches your Google Business Profile and scales to many locations, with copy-ready JSON-LD.
By OctaneAudit Team
New guides, Core Web Vitals changes and audit findings worth knowing about. No spam.