Competitor Gap Analysis for SEO: A Step-by-Step Process
A repeatable competitor gap analysis: find your real search competitors, then compare keywords, content, SERP features, technical performance and backlinks.
By OctaneAudit Team
Blog
Practical guides to technical SEO and Core Web Vitals: what actually moves your scores, what Googlebot does with your markup, and how to fix the issues we check for in every audit.
A repeatable competitor gap analysis: find your real search competitors, then compare keywords, content, SERP features, technical performance and backlinks.
By OctaneAudit Team
How to plan internal links around topic clusters: map hubs and supporting pages, fix orphans and deep pages, write useful anchor text, and keep it maintained.
By OctaneAudit Team
Three controls, three different jobs. Blocking a URL in robots.txt does not remove it from Google, noindex does not save crawl budget, and nofollow is not a privacy tool. Here is when to use each.
By OctaneAudit Team
Most spammy links are already ignored by Google. Here is how to tell harmless noise from links that can actually hurt you, and when a disavow file is worth it.
By OctaneAudit Team
New guides, Core Web Vitals changes and audit findings worth knowing about. No spam.